| SAPMER: Strategic Growth and Its Financial Implications - Teaching Note |
| 作者姓名：Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang; |
| | 商品編號：8B17B006 |
| 出版日期：2017/03/24 | 內容長度：7 頁 |
Teaching note for product 9B17B006.
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| SAPMER: Strategic Growth and Its Financial Implications |
| 作者姓名：Yuan Ding; Hua Zhang; Chun (Jane) Xie; Ellen Jiang; |
| 商品類型：Case (Field) | 商品編號：9B17B006 |
| 出版日期：2017/03/24 | 內容長度：12 頁 |
SAPMER SA was a Southern Ocean fishing company started by three Reunion Island entrepreneurs with one ship in 1947. The company grew from an entrepreneurial venture to a corporate acquisition, then back to a beloved family business not expected to make much money. But in 2006, SAPMER SA tested the waters with a new tuna venture. The venture was successful, but the company saw a better long-term opportunity in occupying a niche position. SAPMER SA .....more
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